Insights from a conversation between Wendy Kidd and E. Jeff Serrano, founder of 360 Corporate Engagement Consulting For many nonprofits, “corporate partnership” is shorthand for “corporate donation” — a check to be requested once a…
By: E. Jeff Serrano, CDE, CNC This past week, I had the honor of delivering two customized training sessions for the entire Texas State Technical College (TSTC) Foundation and community, both built around my presentation,…
By: E.J. Serrano For many nonprofit leaders, the “corporate partnership” feels like the Holy Grail of fundraising. It’s the promise of a significant, multi-year check that provides the breathing room to focus on mission rather…
By: E. Jeff Serrano, CDE, CNC One of the most common mistakes I see nonprofit leaders make is treating a “Corporate Foundation” and a “Corporate Giving Program” as the same thing. They are not. In…
By: E. Jeff Serrano, CDE, CNC We are living in a new era of corporate-nonprofit relations. The days of a company simply writing a check, getting their logo on a banner, and calling it “philanthropy”…